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Mr. Dobson
 Jul 28, 07 - 8:47 AM |
Outdoor Entertaining Growing in Popularity
NPD Reports Entertaining Moves to the 'Great Outdoors' According to new research from The NPD Group, Inc., eight in 10 consumers surveyed prefer outdoor entertaining over indoor, weather permitting. The main reason for the overwhelming preference is simple 84 percent of survey respondents said they enjoy entertaining outdoors. Three quarters of these consumers said, "It feels more laid-back than formal entertaining." "This indicates that consumers like the more casual entertaining approach the outside has to offer, but they still want to make their outdoor space more formal by giving it an added sense of ambience and comfort," said Mark Delaney, director, home improvement. Additionally, NPD asked consumers how they would rate retailers' overall efforts in providing a good selection of outdoor entertaining products; the majority rated them from good to fair. "In order to appeal to consumers' 'trendy outdoor living approach,' retailers need to carry more of the higher-quality or 'trendy' items and re-examine how they push summer items out of their stores so early in the season. Keeping their shelves well-stocked even after the Fourth of July weekend is crucial if they want to maximize on their return," said Delaney. Dobson 
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