I have seen it twice. I think it looks good in 3D. Yesterday I saw it again in 3D and I had an even better viewing experience when seeing the movie on a D-Box seat. The D-box seat allows you to feel the explosions, crashes and the Hulk roar through the seat. You also feel as if you were flying with Iron Man. The D- Box seat is something new. It will increase the price of the ticket but it is really worth it.