What do I need to build a site that would be atracting to the viewer with items and stuff I have for sale and to offer... want a fun site But a real site. A pro site with not all the knowledge. I do have some HTML knowledge.. Basic.!! Domain I want to regester, I want a site that will rock!!! with a learning mind at hand. What is suggested??? $$ wise and what do I need?????? J.P.

If you are selling you must always imagine that you are the buyer when you look at the site. The sites that go wrong are the ones that go mad for image rather than content.

Build a basic site. Review it, tweak it, add functionality if required. Don't panic if you decide on a total rebuild, you will have learned some extras by this point.

Get several people to review it
Finally publicise it.

ditto
You don't have to get good just get it done and go from there.
It's always easier to edit than to create so go for it!